Yungwon kang's profilewonjin Ko's profileyujin I's profileYoungbin Kwon's profileSeungmin Ha's profile+3

Plascuit

Multiple Owners
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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design


Plascuit (2023)
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Designed by
 Yungwon Kang / Wonjin Ko / Youngbin Kwon
Youjin Lee / Seungmin Ha

'Plascuit' is a project aimed at raising awareness 
about the dangers of the consumption of microplastics that people are ingesting.​​​​​​​​​​​​​​


product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design



Background
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Every year, 430 million tons of plastic are produced around the world.
Plastic produced indiscriminately is a problem not only for the Earth but also for human.
In particular, microplastics caused by discarded plastics cause us fatal problems.

매년 전 세계에서 생산되는 플라스틱은 4억3000만톤에 달합니다.
무분별하게 생산되는 플라스틱은 지구에게만 아니라 인류에게도 문제가 됩니다.
특히 버려진 플라스틱으로 인해 발생하는 미세 플라스틱은 우리에게 치명적인 문제를 일으킵니다.


product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design


Overview
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Liv’in Eco!

Unbeknownst to you, throughout the course of a week, you are eating microplastics as much as a credit card 
In order to straightforwardly convey this truth to consumers, 
We have initiated to visualize the microplastics that people were eating.

우리는 일주일 동안 우리가 모르는 사이에 한장의 신용카드분량의 미세 플라스틱을 먹고 있습니다.
이러한 사실을 소비자들에게 직설적으로 전달하기 위해, 우리는 사람들이 먹고 있던 미세 플라스틱을 시각화하고자 했습니다.


product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

Plascuit
The 5g plastic biscuit you're eating.

product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
size / 55*55*3(mm)_Material / Palstic(HDPE)

Plascuit is made by grinding various bottle caps and baking them in an oven like cookies.
Plascuit은 다양한 병뚜껑을 분쇄해서 쿠키처럼 오븐에 구워 제작되었습니다.


product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

5g of microplastics per week, Plascuit means this 5g.​​​​​​​
일주일에 섭취하는 미세플라스틱 5g, Plascuit은 이 5g을 의미합니다.

product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design



product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

Pop-up store 23/8/30-23/9/4
[320-1, Yeonmujang-gil 2-ga, Seongsu-dong]
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

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product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design

/

product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design
product design campaign branding ecofriendly object plastic recycling Sustainability brand identity industrial design



THANK YOU

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Plascuit

Designed by
 Yungwon Kang / Wonjin Ko / Youngbin Kwon
Youjin Lee / Seungmin Ha
​​​​​​​
@munn_works / dbsrjs204@naver.com
@go_wonjin / kwj103035@gmail.com
@_de_veras / shms0331@naver.com
@ha_de_cl / qmfpsems0327@gmail.com
@_2_u_8_ / wnddkddbwls@gmail.com



Plascuit
Published:
Yungwon kang's profilewonjin Ko's profileyujin I's profileYoungbin Kwon's profileSeungmin Ha's profile+3
Multiple Owners

Owners

Yungwon kang's profile
Seoul, Korea, Republic of
wonjin Ko's profile
Seoul, Korea, Republic of
yujin I's profile
Seoul, Korea, Republic of
Youngbin Kwon's profile
Seoul, Korea, Republic of
Seungmin Ha's profile
Seoul, Korea, Republic of

Plascuit

You've been eating a microplastic credit card for a week without your knowledge. Isn't it shocking? In a year, they are eating up 52 credit cards Read More

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